COKE ZERO

C0ke Zer0

 

 

 

     Coke Zero's idea to advertise differently to different countries was smart. It is the same as Coke wanting to create a different product from Diet Coke, that would be appealing to men. Different countries have different cultures and each one needed to be target differently so that the target audience woud be wider. Because different cultures have different customs, Coke made sure no one was offended in their ads and commercials.

    The blog, in my opinion, was crossing the immorality border. They were pretending to be something real, deceiving their consumers which ultimately affected them when their fakeness was revealed.

      Below is an example of a commercial that was used to target men into drinking this new diet drink minus the word "diet." This commercial is effective in showing the energy a man can get with Coke Zero while keeping life exciting.

 

SEMIOTICS

SEMIOTICS

 

    



 

 

     With Semiotics, a pictue is really worth a thousand words and what is says is open to interpretation except of course when it reads loud and clear. Semiotics are signs and symbols that either represents an actual thing or conveys a feeling that leads to the meaning.

     In the ad above, we see a blue fin tuna fish wearing a panda mask. The ad reads " Would you care more if i was a panda." The ad was created in collaboration with the World Wildlife Fund who in creating this ad, was reaching out for help for the blue fin tuna fish. But because fish are often overlooked, adding a panda face captures the attention of a much larger audience. This ad implies that people are more willing to protect a cute animal than one that is often thought of as sushi while saying they are just as important to save.

     The signs below, are signs that are more direct and well known. This are signs that are not interpreted because the meaning is clear. You can not take a left turn when it says right turn only and you can not not stop at a stop sign.

 

 

ELEPHANT IN THE ROOM

INTERRUPTIVE MEDIA



 



     Interrruptive media has become so present in our everyday lives that most of us have learned to ignore it. Still it gets pretty annoying to have you favorite show interrupted with ads that rarely apply to the viewers needs. In fact, it became such a neusance in China that 26 percent of television viewers turned to the internet to view their programs. That is why China decided to ban interruptive commercials. Well, not completely. The State Administration of Radio, Film and Television (SARFT) has prohibited any interruptive commercials from occuring during sporting events, movies, and dramas 45 minutes or longer. Commercials will still be played during credits and between shows 30 minutes in length. And because a large source of income comes from advertising, television stations will more than likely starting creating shows only30 minutes in lenght so that they can continue seeing that additional income.

     Although commercials are one of the most annoying source of interruptive advertisement, its not the only offender. Others include radio advertisement, junk mail, telemarketing and spam email. But lets face it, if it weren't for these anoying interrupters, some of the things we see and listen wouldnt be free.

 

http://www.marketingmag.com.au/news/china-to-ban-interruptive-tv-commercials-from-2012-8357/



INNOVATIVE ADVERTISING

INNOVATIVE ADVERTISING 

    Burger King may feature a King but McDonald's is well known for being a major player in the fast food industry. The ad below, shows fries without actually showing the fries. Instead, fries are shown through rockin' fingers painted to represent the golden crispy fries while at the same time saying its the best and representing the logo back to back. Talk about a triple threat.

 

The following add, cleverly represents the importance of safe sex. The message being, "You wouldn't go into battle with the proper protection, so why go in sex without it."

     This next ad, shows a lamp melting the ice caps on the wall decoration above it. It's message is about conserving energy to save the planet.

RESEARCH PAPER SUMMARY

GENDER STEREOTYPING

     Gender stereotyping has been prominent in society since the beginning of advertising. It affects people of all ages, from targeting children to adults. Part of the reasoning gender stereotyping continues to exist is because advertisers mirror the life's of their target market. No woman is going to trust a man who promotes a new lipstick and the same might apply to a man and say power tools.

     It is true that we have come a long way since woman rights and women are now willing to cross the border into the mans world, men however are not as eager to cross to the women's side. Even Barbie refused to live in under Ken's shadow, and created a new life without him.Study's done on children have shown that little girls are more likely to play with boy toys and wear colors that used to be limited to boys but boys are not likely to play with girl toys.

 

     Advertisers have learned that men and women respond to different types of ads. Some ads that are specifically aimed at men, may feature a confidant man surrounded by pretty women. Women, on the other hand might be thrown off by this concept and might even find it degrading to women. Some ads like certain beauty products will only target women, knowing they will be the biggest consumer of the product. Then there are some ads that manage to target both audiences equally by depicting an image that influences both genders on different levels. 

POOP CONTROL

POOP CONTROL

     Dirty shoes, parasites, dirty beaches, all are causes of irresponsible pet owners. It is because of people who are too lazy or think its too disgusting to pick up poop. That poop is making us a weaker community. Things have been done to assist in the poop picking process. Signs have been posted, dog owners have been informed, there are even areas where poop bags have been made available for owners convenience. Now, who really wants their kid playing in the sandbox only to find a ball of dung? The answer is NO ONE. It is unsanitary and just thinking that your best friend could be tracking poop into your house, is disgusting.
Its only takes four simple steps, just open the bag, pick up poop, seal the bag, and dispose of it.

 

     It is time for change! By forming poop patrols, we can help clean up our world. Poop Patrols will be similar to neighborhood watch programs where a two people will be selected to pick up poop on a certain day of the week. Meantime, it is the neighborhoods job to keep a look out for any person not picking up poop. These people will be warned and if they don't pick up the poop, they will be reported to higher authorities. 

REMEMBER: Poop Patrol will:

• Help clean up our environment
• Keep our children safe from disease 
• Keep our pets healthy by preventing consumption of other poop
• Eliminate the threat of parasites
• And keep our water CLEAN 

                    

 

 

BRING THE TYPEWRITER BACK

BRING THE TYPEWRITER BACK

    

     Simplicity is the answer to bringing the typewriter back. It is its simplicity that makes the typewriter and easy and stress free device to use. Without the distraction from the outside world, the typewriter is the perfect way to escape into the wonderful world of writing, be it a letter, a reminder, or even a novel. 

     In the first scenario, we have a print ad. An author, is writing what could be his last gift to the world. The world has become complicated but he can always count on his typewriter to keep him on track, to get him that bitter sweet ending.

      In a commercial, a woman is reminiscing on her past, writing to the man she loves but has lost long ago. The pain she feels for losing her other half can only be eased through a letter. A letter where she states how different she wishes things had been, how she could have changed things but most importantly, how much she will always love him. She struggles to type on these things called laptops, she puts her hands to her head in frustration, as her grandchildren try to explain how to do it correctly. Enough is enough and she travels to her attic where she sees an old childhood friend, her typewriter. She sits in front of it, and the words start to pour out of her soul. And when she finally finishes, she feels relieved, a tear drips down her face. 

     In a Radio commercial, you hear a typewriter clicking away while the announcer tells a story about how his typewriter and him walked through snow, sun and hail to get to away from a bad situation and how at every stop he would write a letter. And with every letter he got closer to his destination. Finally he was able to write his letter upon arriving to sunny California.

Racial Stereotyping

RACIAL STEREOTYPING

      Stereotypes exist for every culture. To name a few, Asian people are smart or cheap, black people are criminals, white people are superior. Even in Mexican cultures we have our own set of stereotypes for people from different cities. Watch out for people from the Mexico City, they will steal you wallet. And what about people from Michoacan? All they ever do is deal drugs. And lets not forget about the shorties from Oaxaca who aren't as civilized. These stereotypes can apply to certain people but they in no way describe an entire race.

      Racial Stereotyping is very much alive in advertising. Usually the protagonists of ads and commercials are white males or females and if there are other characters, they are part of a joke. Back in the 1800's when the Chinese started immigrating into America, advertisements began showing up, in attempt to get rid of them. These advertisements often compared rats to the Chinese, implying that both were pests that were invading and needed to be gotten rid off. This was also during same time, Asians, were assigned the color yellow because yellow was a dirty color associated with disease. 

     In the commercial above, a Chinese woman is depicted as an airhead Asian while the white male is the smarter of the two. In the commercial below, an Asian couple try to be sneaky by speaking their language in front of a white car salesman. They are portrayed as the typical Asian, trying to get a cheap price on an expensive item. However, the white man outsmarts them and replies to their English in their language. 

 

http://web.wm.edu/americanstudies/370/2005F/sp6/early_print_chinese_images.htm

GENDER STEREOTYPING

                                                          Gender Stereotypes

     We have come a long way since the women rights movement. Women are now able to vote and hold positions as high as men. We have women doctors and scientists , however there are some beliefs that allow antiquated stereotype to exist, such as, women belonging at home while the man goes to work. These stereotypes have been portrayed throughout the media. We still see the women talking up the household products or the beauty ones while the men promote the fancy cars and are the voice. For example, in the commercial below, there is a woman calling the makers of progressive calling for her grandmother, convinced she is the one responsible for the deliciousness of the soup. Of course, it has to be a woman responsible for something created in the kitchen (sarcasm intended). The commercial, however can be argued as not being stereotypical, although the woman calls for the grandmother, it is a group of men cooking in a kitchen. And in all fairness, i suppose its not as bad when a woman puts herself in the kitchen.

                                         

      According to Sal Randazzo, author of "Mythmaking on Madison Avenue", advertisers have taken to creating images of people the consumer can relate to. Back in the 1920's, women were mostly homemakers and spent most of their time tending to their family. Women were more likely to buy household products endorsed by women just like them, same applied to men. This is the reason Betty Crocker became a household name. She was after all, the epitome of a woman, someone all other women could identify with. Even seventy years later, Betty Crocker remains a strong brand. And although advertisers try to limit, their use of stereotypes, they are still present in every day advertising.

HARLEY DAVIDSON WE AND US

Brands that create communities like Harley Davidson or Nike, make buyers feel special and loyal to the brand, making them more likely to continue buying that brand in the long run. Other lesser known brands may be bought once in a while but because they lack the special factor, they will not be specifically looked for in the future while Harley Davidson will be looked for because of the history consumers have with the brand.

Harley Davidson's involvement should be limited to giving the consumers situations to meet people with similar interests. In this way, Harley Davidson is not only creating brand loyalty, they are also creating special memories that will later be linked with the product.

According to the “University of Chicago Press,” there is a limit to how much a brand should be involved with consumers. They were referring to ads where brands try to talk to consumer as a long time friend by using words like “us” and “we.” Consumers can respond positively or negatively depending on how close they were to the brand to begin with. If they are unfamiliar with the brand, they could feel like the brand is being to informal with them and may even be overstepping some boundaries.

I don't Want To Grow Up!

For some it may be an image on the “Abuelita” brand chocolate, that brings back memories of sipping hot chocolate on a rainy Mexico. For others it could simply be a song they used to sing along to back when we were all a bit younger. Advertisers know that we all want to re-live the younger days. We could be 50 years old and want to re-live sharing a coke with that first love or going to dealership for your first car. Or we could be a 22 year old trying to re-live a worry free childhood of barbies. And that is why nostalgic advertising works so well, because it reminds us, the consumer, of a time when life seemed colorful. Advertisers have also realized that modifying products is more cost effective than creating a brand new one that may or may not be successful. If a product is already a success in the market, then the same consumers who bought the product back then, are likely to buy the new revamped model. Nostalgia advertising can however, alienate target groups that were not part of the original consumers group. They may feel left out and may not understand the product. An example of this are the Betty White Tide Commercials. Although Betty Whites name is widely recognized, not everyone knows all her work. I for instance recognize her from the “Golden Girls,” a show I may have fallen asleep to a couple of times. Because she is not so present in my memories, the tide commercials are not very effective on me. I will do laundry but Tide won't necessarily be my first choice. As I was searching for commercials, I came across the 'Toys R Us' Jingle that was been modified from its original 80's form to the jingle we hear today. Adults may not being buying toys for themselves but they will most likely go reminisce while shopping for toys for their kids. To sum it all up, these nostalgic products and ads make us remember a time when we sang “I don't want to grow up, I wanna be a Toys R Us kid.”

ARE YOU BRAND TODAY

Are You Brand Today?

What started out as a joke hatched in the toy department, turned into one store enforcing a dress code that had been loosely followed. In other words, employees are now expected to be and dress brand. It started out as a bunch of the guys working on an aisle at the Salinas Target. One of them said “Dude we should dress up one day, tucked in shirts and all.” To which the other guys say “Yeah yeah lets do it.” They show up to work a few days later with nice red dress shirts, tucked in, with ties and bow ties. As they each come in, the team leads stare in amazement. Little did the guys know, that they looked so good, that looking like that would become expected on a daily basis. Target stores, like any other store have to live up to a brand. Target's brand includes asking “Can I help you find something?” and asking “guest's” if they would like to apply for “redcards.” And now the Salinas store added dressing by the code. When I think of Target, I think of employees in red and khaki, with their PDA's and walkies. I've personally never been asked if I could be helped in finding something. This is definitely something Target could improve on, but as an employee, I say leave well enough alone. I have been to other target stores and have been shocked to hear employees communicate more formally, even going as far as calling each other “sir.” As for my little Target, employees continue to be their lazy, fun self's, only difference is now they tuck in their shirts.