ARE YOU BRAND TODAY

Are You Brand Today?

What started out as a joke hatched in the toy department, turned into one store enforcing a dress code that had been loosely followed. In other words, employees are now expected to be and dress brand. It started out as a bunch of the guys working on an aisle at the Salinas Target. One of them said “Dude we should dress up one day, tucked in shirts and all.” To which the other guys say “Yeah yeah lets do it.” They show up to work a few days later with nice red dress shirts, tucked in, with ties and bow ties. As they each come in, the team leads stare in amazement. Little did the guys know, that they looked so good, that looking like that would become expected on a daily basis. Target stores, like any other store have to live up to a brand. Target's brand includes asking “Can I help you find something?” and asking “guest's” if they would like to apply for “redcards.” And now the Salinas store added dressing by the code. When I think of Target, I think of employees in red and khaki, with their PDA's and walkies. I've personally never been asked if I could be helped in finding something. This is definitely something Target could improve on, but as an employee, I say leave well enough alone. I have been to other target stores and have been shocked to hear employees communicate more formally, even going as far as calling each other “sir.” As for my little Target, employees continue to be their lazy, fun self's, only difference is now they tuck in their shirts.