INTERRUPTIVE MEDIA
Interrruptive media has become so present in our everyday lives that most of us have learned to ignore it. Still it gets pretty annoying to have you favorite show interrupted with ads that rarely apply to the viewers needs. In fact, it became such a neusance in China that 26 percent of television viewers turned to the internet to view their programs. That is why China decided to ban interruptive commercials. Well, not completely. The State Administration of Radio, Film and Television (SARFT) has prohibited any interruptive commercials from occuring during sporting events, movies, and dramas 45 minutes or longer. Commercials will still be played during credits and between shows 30 minutes in length. And because a large source of income comes from advertising, television stations will more than likely starting creating shows only30 minutes in lenght so that they can continue seeing that additional income.
Although commercials are one of the most annoying source of interruptive advertisement, its not the only offender. Others include radio advertisement, junk mail, telemarketing and spam email. But lets face it, if it weren't for these anoying interrupters, some of the things we see and listen wouldnt be free.
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