SEMIOTICS

SEMIOTICS

 

    



 

 

     With Semiotics, a pictue is really worth a thousand words and what is says is open to interpretation except of course when it reads loud and clear. Semiotics are signs and symbols that either represents an actual thing or conveys a feeling that leads to the meaning.

     In the ad above, we see a blue fin tuna fish wearing a panda mask. The ad reads " Would you care more if i was a panda." The ad was created in collaboration with the World Wildlife Fund who in creating this ad, was reaching out for help for the blue fin tuna fish. But because fish are often overlooked, adding a panda face captures the attention of a much larger audience. This ad implies that people are more willing to protect a cute animal than one that is often thought of as sushi while saying they are just as important to save.

     The signs below, are signs that are more direct and well known. This are signs that are not interpreted because the meaning is clear. You can not take a left turn when it says right turn only and you can not not stop at a stop sign.